EIRA Quick Guide: Enabling Commercialisation


For universities, commercialisation is the process of turning research findings into a product or service that can bring about economic and societal benefits. Commercialisation can not only generate income for further research, but can also help to accelerate impact. Academics may spend months or years on their research, and commercialisation is often the end goal. Developing a product, new technology or service often involves working with an industry partner. This partnership, often referred to as ‘Knowledge Exchange’ involves all parties working together on a collaborative research project for mutual benefit.

However, knowledge exchange, and the subsequent routes to commercialisation can sometimes face issues with intellectual property and rights. It’s important that academics and knowledge exchange professionals understand commercialisation terms, the general processes involved and where to go for more help and guidance. We’ll cover all this and more in the Enabling Commercialisation guide.

IPR and Patent review process

What is IPR?
IPR stands for Intellectual Property Rights and can refer to a number of intangible assets. All of the following can be bought, sold and licensed, just like other forms of property:

Application or Registered Rights


A patent protects new inventions, and involves an application process to determine that it is new. Patents give the owner the right to prevent others from making, using or selling the invention without their permission. An application process is used so that patents can be assessed against the criteria below. A patentable invention must be:

  • New
  • Innovative
  • Better or cheaper or different to anything done before
  • Have an industrial application


A trademark protects any sign or symbol that allows your customers to tell you apart from your competitors. You can register a name, logo, slogan, domain name, shape, colour or sound. Some basics to know about trademarks:

  • A trademark gives your business a badge of identity
  • It prevents parties taking ‘goodwill’ from another product
  • It should be distinctive, not descriptive
  • The registered trademark symbol is ® , but there are also some rights for unregistered trademarks TM

Design Rights

A registered design protects the visual appearance of a product or item and gives you exclusive rights for that appearance to the extent that, if necessary, there is a legal right to stop an unauthorised party from producing or using your design (IPO, 2020). Some basic fundamentals for you to know about design rights include:

  • Design rights generally refer to artistic designs or appearances, which can include things such as tattoos. A design is not registrable if it is offensive or is solely dictated by the product’s function



Copyright subsists in original works such as music, literature, artistic works, etc. Some basics to know about copyright:

  • Copyright is an unregistered right that protects original work and applies to any medium e.g. literary, artistic, musical works or computer code
  • A copyright protected work may have other IP rights subsisting in it
  • It allows the owner to prevent others from copying a work without permission
  • In general, it lasts for the life of the creator plus 70 years (some differences for musical works and broadcasts)
  • Copyright will subsist in all original presentations, lecture notes and manuscripts that you author
  • You can assert that works have copyright subsisting in them by using the © symbol and dating them
  • Copyright is infringed if someone uses the whole or a substantial part of a copyright protected work without the permission of the owner
  • Copyright is outlined and protected through the Copyright, Designs & Patents Act 1988.


Know-how and trade secrets are information which are not necessarily protected by patents, copyright or trademarks, but have some commercial value. Examples of know-how and trade secrets include – customer lists, databases, in-house methods of doing things and general expertise in a subject. Knowhow is usually protected by the use of confidentiality and non-disclosure agreements. An example of a famous piece of know-how/ trade secret is the recipe for Coca-Cola. In universities, know-how and expertise can be licensed using consultancy licences.

Why are patents important?

Patents are important because they give a competitive market position to prevent others from making or using your invention.  A patent protects any product, design or process that meets certain specifications according to its originality, practicality and utility. In most cases, a patent can protect an invention for up to 20 years, with the time period starting as soon as the patent application is filed.

Patents protect inventions

  • Protecting your invention allows the owner to prevent others from using the invention. A patent is a monoploy granted by the state (meaning a country) to the owner of an invention.
  • Patents protect inventions for 20 years from the date of filing. Effectively, the owner can prevent others from exploiting their invention, in return for telling everyone about their invention and how to ‘build’ it
  • Effectively the owner gets to exclude others from exploitation of their invention in return for
    1) making the invention and
    2) disclosing the invention

For an invention to be patentable it needs to be

  • Inventive – “Not obvious to a person skilled in the art”
  • Novel – Not part of the “prior-art” (i.e. anything disclosed anywhere!)
  • Capable of industrial application – These are judged at the date of filing the application EPC Article 52(1); Patents Act 1977 Section 1(1).

Why is it relevant?

  • Patents & IPR can help protect your product from competion in the market
  • In Biotech & Pharma, drug development costs an average $2.6 Bn*. A patent enables costs to be recovered when products are marketed. Therefore, intellectual property rights provide a competitive advantage
  • Proprietary drugs are branded products such as Viagra that are (or were) patent-protected and can be sold at a higher price. Generic drugs are based on drugs that are no longer protected under patent, and can therefore be ‘copied’ and sold for a lower price
  • IPR forms an integral part of commercial projects. New inventions must not be disclosed in any way before the patent application is filed, so it is important to keep your work confidential until it is assessed for IP protection

Patent Application Process

The following timeline is an example only, and the process duration can vary significantly.

Outline of key dates when applying for patent protection:

Basic Structure of Patent Applications

  • Specifications
  • Drawings
  • Claims

Important note – patent applications are examined, but not peer reviewed! Claims define the protection and the specification outlines the parameters of the invention. Drawings enable a visual representation.

Some important things to consider about the patent application process include:

  • Once filed, each patent gets a priority date. This allows any subsequent applications of the patent family to use the file date of the first filing.
  • This is known as ‘Claiming priority’ – a system that allows a subsequent application to use the filing date of the first filing or submission.
  • This priority date is important as anything prior to it will count as prior art that can be taken into account during patent examination.
  • After the patent is filed in one region, a PCT application can be filed 12 months later. This allows the applicant to file the same patent in other countries/regions simultaneously by saving time and costs.
  • After PCT filing, applicants get 18 months to select which regions/countries they want to protect the technology in.
  • You cannot change anything in the patent specification once the PCT deadline has passed.

Commercial Transactions

Patents are “intangible assets” not because they are based upon ideas or inventions, but because they are not a physical substance. Patents can be commercialised or monetised in a number of different ways, for example by entering into a license agreement.

License agreements are not made equal but they usually provide the right for another party to use the IPR…. Different types of access to the IPR can be granted – exclusive license, sole license or non-exclusive license. Licenses can also have rights to sub-license. Alternatively, the rights to a patent can be sold for a fee to another organisation.


In this guide we have explored some of the key differences between routes to commercialisation, including patents and IPR.

Confidentiality is key for novelty. Make sure appropriate non-disclosure agreements are in place before any confidential information is exchanged with external organisations i.e. suppliers and collaborators.
It’s important to plan ahead: think about whether projects may produce commercially valuable IPR so that the necessary steps can be taken when the data / results are generated.
We’ve learnt about the patent application process and the basic structure of patent applications.
Most importantly, make contact with the person in your organisation who deals with knowledge transfer and IPR. It’s a tricky process and one you shouldn’t be working through alone! Grant applications often include a section about IP in the application form and KE teams can help help with those too.

Where to go next

Most institutions will have a person or team you can speak to who can help clarify your commercial rights and make sure they are protected.

We’ve listed a few contacts here to get you started on your commercialisation journey, but it’s always worth checking with your Knowledge Exchange or Business Development professionals first.

Essex: [email protected]
Kent: [email protected]
UEA: [email protected]
Suffolk: [email protected]
NUA: Will Taitt – [email protected]
Writtle: [email protected]
Harlow: Julien Sample – [email protected]

Enabling Commercialisation Quiz

Question 1. Which of the following IS NOT an intellectual property right?

Question 2. What is infringed if someone uses the whole or a substantial part of a protected work without permission from the owner?

Question 3. What is the intellectual property right between a hot tub and a Jacuzzi?

Question 4. What infringement has occurred?

Question 5. What is an unregistered right that protects original work and applies to any medium e.g. literary, artistic, musical works or computer code?

Question 6. Fill in the gap

Know-how refers to ________ , confidential information and specialist knowledge. Know-how means any form of technical information or assistance relating to the manufacture or placing into operation of the said products. 

Question 7. In most cases, a patent can protect an invention for up to how many years from the date of first filing?

Question 8. What should you make sure is in place before confidential information is exchanged with external organisations?

Further Reading

  • There are a number of podcasts that can guide you through how to start & build a business
  • There are some recurring themes, and you may also find some information that is specific to the area you are exploring



Check with your institution’s communications team for branding toolkits, social media guidance, training opportunities and any faculty-specific contacts you should be connected with to ensure your research is promoted.

IPR Permission?

  • Ensure that IPR permissions from the University have been cleared in advance
  • Search patent literature, if patents are going to be important to your research

Espacenet – patent database: http://ep.espacenet.com/
UK Intellectual Property Office https://www.gov.uk/government/organisations/intellectual-property-office
(formerly the Patent Office)
United States Patent and Trademark Office uspto.gov
World Intellectual Property Organisation (WIPO)


The material in this Quick Guide is based on UK and European Legislation:

  • The Patents Act 1977 As Amended
  • The European Patent Convention (EPC), 15th Edition
  • Paris Convention for the Protection of Industrial Property (dates from 1883, last amendment 1979)
  • The Patent Cooperation Treaty (PCT) – 148 countries

IPO (2020). What are Design Rights? [online] IPO GUERNSEY REGISTRY. Accessed 25th November 2020.

US Legal (2020) Know-How [Intellectual Property Rights] Law and Legal Definition. [online]. Accessed 25th November 2020.

*Silverman, Ed (20 November 2014). “What Does It Cost to Develop a New Drug? Latest Study Says $2.6 Billion”.